How it works
From your question to evidence in days
Unity's AI business analysts handle the whole study, from setup to conversations, analysis and reporting, so your team can focus on acting on what you learn.
- 1
Tell us your question
Share what you need to understand, such as why users drop off, how a service feels, or what a device is like to use at home. We shape it into a study with you.
Study brief
- Question
- Why do users stop using the medication reminder app after a month?
- Who
- Adults managing a long-term condition, using the app for 1 to 6 months
- Decision
- Which features to fix in the next release
- Analyst
- Adoption Analyst
- 2
We set up your analyst
Your AI business analyst is configured for your study and your audience. Built-in quality checks confirm the study will gather everything your report needs, and can check it against guidance such as NICE or CQC standards.
- Conversation guide approved
- Consent wording approved
- Quality check passed: ready to deploy
- Data protection assessment complete
- 3
Participants are invited
You share a link, QR code or WhatsApp invitation with the people you want to hear from. They join from the phone they already carry, with nothing to download and no account to create.
UUnityAI business analystHello, you're invited to share your experience of the medication reminder app. It takes about 10 minutes and you can stop at any time. Tap to start.Share your experience.
Scan to start.
Illustrative example
- 4
A real conversation
The analyst has a genuine back-and-forth with each person, following up on what they say rather than reading from a script. They can type, send a voice note, or simply talk.
Secure linkUUnityAI business analystHi, thanks for taking part. How do you usually take your medication?I use the app when I remember, but mornings are hecticThat makes sense. What happens on the mornings you forget?The reminder goes off while I'm doing the school run and I swipe it awaySo the timing clashes with your routine. What would make mornings easier?0:21Voice noteIllustrative example
- 5
We analyse every conversation
The analyst brings every conversation together, drawing out the themes, how often each comes up, and the words participants actually used. Anonymised reports hide any group of fewer than five people so no one can be identified.
Emerging themes
Reminder timing clashes · 24Swiped away by mistake · 17Wants a snooze option · 12Likes the streak counter · 9Illustrative example
- 6
Your report
You receive a clear report in Word format with themes, risks, recommendations and direct participant quotes, followed by a walkthrough call with our team. Reports can follow your own template.
See a sample reportMedication reminders: why users drop off
38 participants · 7 days
- Reminder timing clashes63%
- Swiped away by mistake45%
- Wants a snooze option32%
“If it knew my mornings, I'd never miss a dose.”
Illustrative example
Channels
Meet people on the phone they already carry
Familiar and quick. Participants reply in the app they already use every day, by text or voice note.
Secure web
A private conversation through a personal link or QR code. No WhatsApp needed, and people can pick up where they left off.
Talk
A live spoken conversation in the browser with a natural, friendly voice. Ideal for people who find typing difficult.
Why Unity
Traditional research vs a Unity study
| Traditional research | Unity | |
|---|---|---|
| Time to results | Weeks to months | Days |
| Who takes part | The confident few who respond | Anyone with a phone, by text, voice note or talking |
| Depth | Fixed survey questions or a handful of interviews | Real conversations with follow-ups, at scale |
| Pricing | Day rates plus recruitment | A fixed price per study |
Built for real studies
More than a set of interviews
Compare groups
See where patients, carers and clinicians agree, where they differ, and what one group raises that others miss.
Studies over several days
Participants can stop and return over up to a week, which suits diary-style studies.
Privacy built in
Anonymised reports hide any group with fewer than five people, so no one can be identified.
Checked before launch
Quality checks confirm your study will collect what your report needs before anyone is invited.
For participants
What participants experience
- Consent comes first, in plain language
- They can stop at any time and come back later
- Nothing to download, no account to create
- They can type, record or talk, whichever suits them
Ready to hear from your users?
Tell us what you need to understand. We'll show you how a Unity study would work.